Nespresso
Made With Care
360 Campaign
For their 'Made With Care' global campaign, Nespresso set out to brew more than just great coffee – they wanted to serve up the rich stories behind every bean in their Master Origin and Reviving Origins range.
By shining a spotlight on the hands that grow, pick, and nurture each crop, the campaign brought to life the meticulous craftsmanship and deep-rooted care behind every cup. Through these authentic farmer stories,
we showed how Nespresso is reviving lost coffee legacies and cultivating sustainable traditions that
nourish both crops and communities for generations to come.
Master Origin – Nicaragua
Master Origin – Costa Rica
Reviving Origins – Zimbabwe
Reviving Origins – Uganda
We created social expanding on the stories from our coffee farmers and
how Nespresso's involvement has helped benefit local communities.
To launch the campaign, we asked longstanding brand ambassador George Clooney, together with other partners of the brand, ‘What is care?’ and how exactly it is captured within every cup of sustainably sourced Nespresso coffee.