Made With Care
For their 2021/2022 global campaign, Nespresso wanted to showcase the care and craftsmanship that goes into growing and selecting each and every bean as part of their Master Origin and Reviving Origins range.
By conveying real stories as told by real coffee farmers, we were able to highlight the ways in which the brand
is striving to help educate locals on sustainable farming practices and how to use traditional methods
in order to produce the finest and most unique tasting coffees the world might've otherwise lost.
Master Origin – Nicaragua
Master Origin – Costa Rica
Reviving Origins – Zimbabwe
Reviving Origins – Uganda
We created social expanding on the stories from our coffee farmers and
how Nespresso's involvement has helped benefit local communities.
To launch the campaign, we asked longstanding brand ambassador George Clooney, together with other partners of the brand, ‘What is care?’ and how exactly it is captured within every cup of sustainably sourced Nespresso coffee.